Snap Kitchen is a fresh and healthy concept that serves perfectly portioned, nutritionally balanced, grab-and-go meals.
Happy Social Co increased Snap Kitchen’s Instagram fan base by 400%, Pinterest by 300%, and Facebook by 150% in less than one year.
Happy Social Co helped build the Snap Kitchen brand voice through consumer-driven conversations in social media, web, marketing campaigns, PR, and other consumer facing responses. Also assisted the company growth from store #13 to #24, and launch into a new market.
SOCIAL MEDIA MARKETING
Managed and strategized content for all social media channels (Facebook, Twitter, Instagram, Pinterest, LinkedIn, ect). Over 400% increase in fan base on Instagram, 300% on Pinterest, and 150% increase on Facebook. Launched #21DaysForGood campaign reaching 1.18 million users and seeing more than 23 million impressions.
Built and designed the company’s blog that proved instrumental for the company’s growth. Created, executed, and optimized Hubspot campaigns, CTAs, and landing pages.
ANALYTICS + INSIGHTS
Led analysis of social media and web performance using Sprout Social, Buffer, Keyhole, Mention, and Hubspot.
CONTENT STRATEGY + CREATION
Created engaging content to share the brand’s story, promoted seasonal offerings, and all marketing campaigns. Produced and directed photoshoots for new menu launches. Conceptualized content and graphics for collateral, design, and marketing needs.
Created the brand standard and voice for web and social media. Includes designing the company’s newsletter for higher open rate/click rate, the blog, company’s new website, and landing pages.
MEDIA + INFLUENCER OUTREACH
Identified key influencers and media, and formed strategic partnerships to increase brand visibility and inspire sales. Launched Snap Kitchen’s blogger network. Managed digital media relations by acting as the company’s spokesperson.
*Photography by Julie Soefer
December 14, 2015