Soup Peddler serves fresh, healthy, and handmade soups, salads, juices, smoothies, and pressed sandwiches. Four quick-service locations in Austin.
Soup Peddler is well-known for their homemade soups and hot grilled sandwiches, but were looking to bring awareness their fresh juices and smoothies.
Visual positioning is key. We highlighted Soup Peddler’s fresh juices and smoothies with stunning photography.
SOCIAL MEDIA MANAGEMENT & ADS
By creating beautiful photography and engaging editorial, Soup Peddler’s Instagram increased over 50% in 3 months. Facebook and Instagram ads were used to target consumers in a one mile radius around each store.
MEDIA + INFLUENCER OUTREACH
Identified local key influencers, bloggers, and media, and invited them into Soup Peddler.
June 6, 2016