46th Capital One Bank Dallas YMCA Turkey Trot

The Capital One Bank Dallas YMCA Turkey Trot is the largest Thanksgiving Day event of its kind in the country. Starting from humble beginnings 43 years ago at White Rock Lake, it has grown into the undisputed “Way to Begin Thanksgiving Day” for thousands of locals as well as those who travel to share the great event.

As a social media strategist for the Marketing Zen Group, I was responsible for marketing the turkey trot using social media and digital PR. The biggest challenge was that I had only 60 days to do so.

SOCIAL MEDIA MANAGEMENT

Increased the 46th Capital One Bank Dallas YMCA Turkey Trot’s Facebook by 500% in total reach and more than a 630% increase in engagement in a month. The Turkey Trot Twitter page had a 1,200% increase in mentions and a 480% increase in re-tweet reach.

CASE STUDY FEATURED ON FORBES.COM

Event Marketing 2.0: How the Turkey Trot Went Viral